BEST vs BAD
PIM practices

• Increase purchase conversions and customer trust
  by enhancing Customer Experience and information clarity
• Reduce management costs and time
  by eliminating manual tasks and improving operational efficiency.

• Centralize, gather, organize, and enrich in a single platform all product information and media (images, videos, documents), ensuring data is always up-to-date and accurate.
• Distribute consistent and accurate information and content across all sales channels.
• Eliminate the proliferation of duplicate data and the scattering of data in diverse sources (Excel, XML, software, etc.).
• Automate and optimize data flows to and from other business systems, such as ERP, CRM, and B2B, B2C platforms, etc.
• Optimize product information management processes, centralizing and structuring all data efficiently.

Product Information Management (PIM) is management software that acts as the main container for all product-related information, whether physical or digital. It is the single point of reference where you can manage, organize, and enrich all product data in a structured and consistent way.

The PIM enables the organization of product master data and the easy distribution of it among various company departments, to and from all systems and channels, such as B2B portals, B2C e-commerce platforms, CRM, ERP, and many others.

Thanks to the PIM, you can automate data management flows and processes. Quickly and efficiently create catalogs, product sheets, and technical documentation.

The DAM (Digital Asset Management) is the main repository for all company digital assets, such as documents, price lists, templates, images, videos, audio files, and much more. It is a complementary component of the PIM, specializing in centralizing the workflows and management processes of files associated with products.

The DAM prevents the proliferation of duplicates or the dispersion of files across various systems (cloud, server, PC, software), ensuring efficiency in cataloging, searching, and using digital assets.

A PIM integrates smoothly and harmoniously into existing business processes and software systems. It is a "non-invasive" and highly customizable solution, designed to read, aggregate, organize, and enrich information from various company sources, then easily distribute it to users and other systems.

The flexibility of the PIM allows for mapping current data management processes and automating procedures, optimizing operational efficiency and minimizing manual intervention.

Thanks to its standard APIs, the PIM interfaces with all systems, both internal and external to the company, ensuring complete integration and seamless data exchange, regardless of the complexity of the technological ecosystem in which it is implemented.

Not having a Product Information Management (PIM) system can lead to hidden costs and inefficiencies that significantly impact business productivity and profits.

• Inconsistent data and lack of uniformity
  60% of companies struggle to ensure product information consistency across all sales channels.
• Time wasted on repetitive tasks
  Marketing and operations teams spend 40% of their time on repetitive tasks related to manual product data management.
• Difficulty in tracking changes
  50% of companies without a PIM find it challenging to track product data changes.
• Diverse sources and non-standard data management processes
  Without a PIM, companies often manage data from various sources, such as Excel files, emails, or internal databases, with non-standardized processes. This leads to errors, duplications, and delays in information management.